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News execs: Journalism students need skill variety

The Associated Press

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Top responses to survey of news managers

Top responses to five questions in a survey of 86 news managers in Illinois, Indiana, Kentucky, Michigan, Ohio on the topic of advice for journalism students:

What types of skills do students need to put themselves in the strongest position to land an entry-level job in the newspaper industry today?

1. Diverse skills: 45 (Multimedia storytelling, including audio and video; Web-first reporting; report/write for printed publication and online.)

2. Writing skills: 40 (Writing on deadline; writing brief and fast, including for Web site; attention to grammar, spelling, clarity, organization)

3. Curiosity and enthusiasm: 16

(Note: Adds up to more than 86 because many participants listed multiple skills.)

What positions are you likely to fill in your newsroom in the next year or so?

1. Reporters: 34 (Including for Web site, interns and possible positions.)

2. None: 27

3. Copy editors: 9

Could you suggest any reason(s) for college students to consider a career in newspapers in light of the downsizing in our industry today?

1. Skills of a journalist will always be in demand regardless of format: 29

2. Important work: 27 (Serve as watchdog for the public; expose corruption; ensure justice and freedom; make a difference; do some good.)



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