November 11, 2008 07:51 am
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By JESSICA KERMAN
For the Herald Bulletin
DALEVILLE — As Nancy Johnson looks at her selection of purchased merchandise from the Great American Market, the large flea market in Daleville, she laughs.
“I spent a lot today,” she said.
Johnson is one of the regulars at the flea market. She goes at least once a month.
“It’s just a fun atmosphere,” she said. “I like to look at what’s new.”
The Great American Market is just one of the things Exit 34 on Interstate 69 offers visitors to the area.
“That’s one of the most attractive areas on 69 between Indianapolis and Fort Wayne,” E. Roy Budd, Energize-ECI executive director, said. “It’s centrally located and it’s very convenient with access to the interstate. We’ve already got quite a bit of synergy there.”
Energize-ECI is a firm that markets 10 counties in east central Indiana — including Madison and Delaware — to prospective investors.
While the flea market has been there for at least a decade, companies such as IBM have started investing in the area in only the past few years. The interchange has modified its function dramatically since I-69 was built.
Only 10 years ago, the land around I-69 was used for retail and service. Now, the area is being marketed to manufacturing companies as a place to locate. A prime example is the Heartland Business Park.
The business park was built to be a factory outlet mall, said Terry Murphy, vice president of Economic Development for the Muncie-Delaware County Economic Development Alliance.
Murphy said the owner of the mall sold it to the Horizon Financial Group, which could not maintain it because of financial problems.
“The outlet mall industry had some rough times with some stores, businesses and franchises that closed,” Murphy said. “As some closed in the mall here, it began to lose some of that synergy.”
The 220,000-square-foot mall was then converted to a business park by the next investor. The Heartland Business Park is almost full now, Murphy said.
“You’ve got over 1,000 jobs there that weren’t there four years ago,” he said. “I think Daleville’s going to continue to grow. I think the Heartland Business Center is going to continue to grow. We look for and expect the owner to expand the center. I think that particular exit is going to do very well, and we look for similar success on Exit 41. “
While economic experts project Daleville’s growth, they do not say the same about Chesterfield, the other community that shares the proximity to the interstate.
“The infrastructure was already (in Daleville),” Budd said.
According to census information, experts estimate Chesterfield’s population has fallen almost 7 percent since 2000. Daleville has fallen about 5 percent.
“This exit has had slower growth because it did not have infrastructure as quickly as Exit 26 and it is farther away from the Indianapolis market,” Linda Dawson, director of economic development for the city of Anderson, said. “Plus the choice of transportation services were very limited compared to Exit 26 (Scatterfield Road).”
Dawson said that Exit 34 still remains important to Anderson despite its slower growth rate.
“This exit of our community is very important even if it is in a slower growth mode,” she said. “This exit greatly reduces time and distance into our city for travelers coming from the north. With Hoosier Park having a large Fort Wayne market, this is very important. It is good for Chesterfield and Anderson.”
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Photos
Aerial view of I 69 and exit 34. This view is looking west along SR 67 at Daleville toward I 69.
Exit 34 serves both Chesterfield and Daleville.
THB photo/Richard Sitler 09/08/08 NEWS
The entrance to Heartland Business Center off of exit 34.
The Great American Market is one of the businesses off of Exit 34.