NOBLESVILLE — While Indiana’s Interstate 69 is a quick way to get from Indianapolis to the northeast side of the state, lately travelers have been drawn off the interstate when they come upon Exit 10 on Indiana 238.

A towering electronic sign for the exit’s newly opened Hamilton Town Center mall beckons drivers to take a detour from their travel plans and lets shoppers and diners from Madison, Hamilton and surrounding counties know they have arrived at their destination.

The exit is right in the heart of the fastest growing area in Indiana and along a major traffic artery, prompting growth in the form of Hamilton Town Center, with stores, restaurants and a movie theater; Saxony Corporate Park, an 89,000-square-foot multi-tenant industrial park; hotel Cambria Suites; two medical facilities; and additional office and commercial space. And that’s just the beginning.

“We certainly have critical mass out there in that that’s helped entice additional development,” said Kevin Kelly, director of economic development in Noblesville, the city under which much of the exit’s property falls. “The directional growth pattern coming out from Indianapolis along the I-69 corridor has caused tremendous growth.”

About half the land -- that on the northwest side of I-69 — around Exit 10 is part of Noblesville, and the land on the southeast side of the interstate is part of Fishers. A few areas around the exit are unincorporated Hamilton County land, Fishers Town Manager Mike Booth said.

Hamilton Town Center, Saxony Business Park and other development, including a Chase Bank and CVS Pharmacy, are either open or under construction on Noblesville’s side of the interstate. St. Vincent Hospital and Clarian Health each have staked a claim on the Fishers’ side of the road, with Clarian buying 95 acres where the nearly-empty Deer Creek Shoppes sits now. St. Vincent will build a standalone emergency department in the area.

The high-paying sustainable jobs brought by the hospitals also will help the area’s quality of life and growth, Booth said.

In total, Hamilton County’s Fall Creek Township, in which the development off of Exit 10 falls, will see about a $300 million increase in assessed valuation over the next two years in projects that already are committed, Fall Creek Township Trustee Terry Michael said.

However, the township won’t see much increase in its tax base for at least a couple of years, as many of the new developments have been offered tax incentives and abatements for the first years of their occupancy, Michael said.

The increased assessed valuation includes Hamilton Town Center, outlots like fast food and other restaurants and gas stations, a hotel, an apartment complex, two hospitals and Saxony Business Park, all of which are committed to the area and are in various stages of completion.

Part of the draw of companies to the area is the quality of life in Hamilton and the surrounding counties, Kelly said.

“We have a great quality of life, and this is attracting businesses as well as residents,” he said. “The city government and county government is committed to quality growth.”

As an indicator of its growth, partially due to development along Exit 10, Noblesville, which now has around 45,000 residents, is expected to grow to more than 100,000 in population in the coming years, Kelly said.

Opportunities still are available at Exit 10. Hamilton Town Center still is looking for tenants and property is available at competitive prices. Businesses already located there have enjoyed success, Kelly said.

“It’s been an excellent transportation portal for us, and development along that has been tremendous and continues,” Booth said.